Figgycal on 21 January 2014
| Somini said: There is nothing wrong with advertising. Advertising this way is though, it's against the law even. |
A lot of people seem to be missing the point of the story. Not that Microsoft is paying people to advertise for them- companies do it all the time. But that they're only allowed to be positive about the Xbox One and at the same time not tell their audience the're getting compensated for promoting the XboxOne is the issue.
Usually if people are getting compensated for promoting a product you hear "This video is brought to you by...." and so on. In commercials that use supposedly real consumers you'll see a disclaimer saying "paid actors" or "actual consumers that were compensated for their part in this commercial".
It's against the law to not have full disclosure.
