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Acevil said:
To those siting the FTC, how strong is the FTC in internet domain like youtube? Namely with the internet sometimes having many loopholes like different countries and different methods.

Well here's a few links that are oddly similar to  what's happening now, and what role the FTC had in them. You'd be surprised.

http://www.socialmediaexaminer.com/are-you-disclosing-what-you-need-to-know-about-ftc-rules-and-social-media/

http://abcnews.go.com/Business/mommy-bloggers-held-liable-product-reviews/story?id=8764885

http://www.ftc.gov/news-events/press-releases/2011/03/firm-pay-ftc-250000-settle-charges-it-used-misleading-online

Also the FTC has some very specific examples on their official guidelines  regarding endorsements and testimnials in advertising, I'd suggest you check those as well.