Figgycal on 20 January 2014
OP is missing the bit that actually makes this news worthy: The arrangement as described might go against the FTC's guidelines for the use of endorsements in advertising, which demand full disclosure when there is "a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement."
From ArsTechhnica
Cinemablend has the best coverage of the story by far: http://www.cinemablend.com/games/Microsoft-Machinima-Xbox-One-YouTube-Promotion-May-Unlawful-According-FTC-Guidelines-61735.html
I really suggest seing their version.
