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Sony - Sony Marketing - View Post

They hired a new agency to do there PR.

http://venturebeat.com/2013/02/05/the-playstation-brand-gets-a-new-advertising-agency-sony-ends-relationship-with-firm-behind-michael-spot/

They seem to be doing a better job, virally at least. That infamous used games video, is that something they would have come up with?