Alby_da_Wolf on 20 January 2014
| justinian said: They can never do the MS level marketing but maybe that's a good thing. The money that MS spends on marketing can probably buy Sony's debt. Yet Sony can still compete and probably win. They just need to be clever how they market but they don't have to spend the huge amount of money MS has too. |
This: money can buy ad time on TV, but wasting it with bad or unimpressive ads could bring smaller results than using at its best a smaller marketing budget.
