[Youtube] 3$ CPM for saying good stuff about Xbox One

[Viper1]

binary solo said:

Viper1 said:
$3 for every thousand views with a view max of 1.25 million views for the campaign...just $3,750 allocated for the entire ad campaign. Rather weak actually. If 100 YouTube accounts agree to this and they average out evenly among page views, they'd get just $37.50 each for almost 4 weeks of traffic.

I was wondering what CPM meant. MS earns more than that when Bill Gates farts so it basically amounts to free advertising. Interesting idea, but I wonder if it'll actually have a material effect over and above what people are posting as let's plays anyway. I guess because it comes so cheap MS doesn;t really care if it has no beneficial effect.

I do hope buying opinions of youtubers doesn't backfire in any way.

CPM is short for Cost Per Mile.  The term is very old from the original days of advertising but is expression as a cost per thousand impressions (page views).

ganoncrotch said:

this would only be true if there was no one at Microsoft who asked their PR department to look into spreading word of the New system on social networks, if there was no one at Microsoft PR who sat around and had a meeting of the best Network to get envolved with and the best social media to approach and also if you believed that at the end of the promotion period the money in microsofts bank would automatically know where it was meant to go in the world and exactly how much tax it needed to pay to said countries to pay people for services.

I suspect the marketing department is on salary rather than as a consultancy.  Therefore they'd be paid regardless of this campaign, a different campaign or no campaign.