That's to be expected. "New" in the early days of a medium is a hell of a lot easier than "new" after decades of content. There is only so much original design out there waiting to be discovered.
Besides, the refining and improving of content is every bit as important.
At this stage of video-game development, I think the way forward in terms of originality will be to take certain elements and add them to other elements in a way that has not been done before. Borderlands joining FPP to loot collecting, for example, or the unique feel Valkyria Chronicles brought to turn-based strategy.








