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Jandre002 said:
Really, if thats all it is then I dont see it swaying mainstream too much. And as far as marketing, unless they can remove Sony's name entirely from commercials I dont see that having much effect either.

If they arent careful, Microsoft may just end up marketing for Sony to have a huge PS3 boost.

Are there any rules against Sony releasing commercials as well? I would think Sony would have some advertising rights if the game is coming to their console.

In the run up to Assassins Creed, there where loads of TV ads but no mention of the PS3, on the flip side there was no mention of the 360 in the Burnout Paradise ads either. MS can in theory have exclusive advertising rights, which will help a fiar bit I think, especially if the mention the DLC.