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Nintendo steps for rehabilitation

1) Stop pretending they are not competing with Sony/MS
2) Make a strong commitment to Wii U adopters that AAA 3rd party software will consistently exist on Nintendo hardware (pay for ports, do the ports themselves, whatever it takes)
3) Don't sweat the software losses when new IP or 3rd party AAA ports don't sell (look at what MS had to do to get a foot-hold in the industry). It will take a long time of doing this consistently for people to start viewing Wii U as potential 1st console... instead of the 2nd/3rd console standing it current has due to it being a Nintendo games only machine
4) Provide competitive system level services and infrastructure for 3rd parties to utilize (party chat, etc)