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You know that the same thing was being said against anyone going up against Sony / Apple / Microsoft / Nokia / Whatever. Brands come to power and then go down eventually.
Nobody could touch Nintendo's sales during Wii era...here we are today.
Nobody could touch Nokia's sales during the hay day...here we are today.

Etc etc etc. Until I see a company going down for good...aka complete disintegration, I don't believe in the thing with "it doesn't stand a chance". History has proven such thinking to be wrong one too many times.