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Wow I didnt realize they were worth $4B. Good God. Lol. Well my real point was, Sony needs something to go in direct competition with Mario, and Sonic used to back in the day.

I also dont argue that the Wii is a better fit for Sonic, but if Sony doesn't start producing more games that fall in line with Nintendo's more casual crowd and characters Japan will be lost. They need to reach out to that crowd, and taking on Sega to produce those styles of games like they did on the Genesis would be a huge benefit to Sony.

Thats the way the Japanese market is heading, and Sega has experience with those types of games.