December 2013 NPD Thread! - Everything is in the OP!

[Viper1]

JWeinCom said:

Viper1 said:

Soundwave said:
Brain Age audience is definitely gone entirely. Anyone who wants to argue that is just beyond delusional.

The original on DS was heavily marketed.  A massive multi-million dollar campaign that including the introduction of the Touch Generations branding and features on Oprah, Ellen, 60 Minutes, etc...    You can't do that kind of campaign again with a follow up title 7 years later.

You could do something though... I don't think it was going to be a 20 million seller or anything but should have at least been able to get to 100K.

I think they new the brain training thing has faded.  With brain training titles now easily avilable on smart phones and sites like Luminosity.com (which market the hell ouf of themselves on TV), I think they played it right by not betting a big marketing spend on it and just accepted the quick money. Better they put resources toward something else.