Sony Explains why PSV has come up short

[pokoko]

Shinobi-san said:

pokoko said:
They didn't put the effort into creating new IP that would appeal to kids or people interested in social gaming. As simple as that. Had the big titles been there then the sales would have followed.

Personally, I love the Vita and think that it has a lot of good games. It just doesn't have the big, system-selling franchises that any console needs.

This is just excuse making from a PR stand-point.

I think a better PR response would be to downplay their failure and talk up the potential of the PSV.

If you look at the PSP it didnt only sell well because of its gaming capabilities but also because it was a media centric device at a time when there wernt a lot of alternatives. It was cool tech. A couple years on and smartphones can do all of those things better. Yet the PSV is just an upgraded PSP...6 years later as if nothing had changed :/

That market no longer existed and the concept was stale.

Smartphones and tablets have definitely had a major impact on the PSV. Not the only issue here but it is one of the major issues. I think the Sony exec nails it with this comment:

"The market Vita entered was more complicated than it was when the console was originally thought about and designed."

Basically "we fucked up". Sony should have seen it coming. So yeah i dont think this is just a PR response i think theres a lot of truth in what hes saying...I see it as aknowledgement of them getting it wrong.

None of that really matters, though.  The right games aimed at the right demographics and it's a different story.