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in a word: sony.

sony has a massive catalog of ps1/2/3 and psp games to draw from.  sony has strong ties to activision, ubisoft, take two, konami, sqauare, and all the rest of the big publishers.  sony has an established active userbase. 

onlive was a start-up with no real industry ties that never got so much as a decent catalog of games.

sony can do what onlive can't,. create a service worth using.     I think MS could be sucessful here too.   ...but no one else.

 

 

it's like wii and motion controls.   not actual new but brought forth at the right time by the right company in the right way.