I think the big thrid parties would be hurt the most, but of the three first parties:
Microsoft: a gaming crash would have little-to-none impact on them financially, but a crash would be enough to convince more investors to get MS out of the gaming sector altogether.
Nintendo: They've been surviving, adapting, and innovating since 1889. If anything, a crash could help usher in a renaissance for them.
Sony: Right now, Sony is in a very interesting spot. The PS4 may be off to a wonderful start, but the console's pending long term success/failure (for any reason) is going to have very little impact/consequence on what's happening to the company as a whole right now; their short/long term liabilities are more than that of Microsoft/Apple/EA/Google combined, and would need to sell off about 80% of their assets to break even. As of today, Nintendo has a higher market value than all of Sony.
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