Ubisoft wanted Splinter Cell: Blacklist to sell 5 million copies - only sold 2 million

[Rogerioandrade]

outlawauron said:

Rogerioandrade said:
you know... when games need to sell 5 million to give their developer some profit, something wrong is really going on in this industry....
Didn´t people learn from Square Enix mistakes last year ?

This statement your making has nothing to do with what they've said.

Publishers wants to do expotentially better than just profitting. They want Splinter Cell to do well enough to finance multiple games on its own.

Either way or another, it´s an unsustainable situation. If a franchise is only manageable if it sells more than 5 million, a number that very, very few games achieve, then someone is not  paying attention to the signs of the market.  The AAA paradigm is not sustainable anymore