Ubisoft wanted Splinter Cell: Blacklist to sell 5 million copies - only sold 2 million

[thismeintiel]

Darth Tigris said:

Farsala said:
It could have, with proper marketing and good reviews. I saw a few ads but not many that mattered.

Meta score was good, but the lack of marketing hurt the sales.  That and the SC 'faithful' being big babies about stuff ...

Yea, why appeal to your core fanbase.  You know, the guys who got the franchise to be popular to begin with, giving you enough sales form the start to do sequels.  And then stuck around for the first 3 or 4.  Yea, fuck those guys.