| Slimebeast said: Good pint. That's something I never understood, why publishers cancel or put on hold fairly solid looking titles that are at least halfway through development. Like Bethesda and Prey 2 or Lucasarts and Star Wars Battelfront and Star Wars 1313. It's like throwing away money. |
Because they don't want to fall into the sunk costs trap:
http://en.wikipedia.org/wiki/Sunk_costs#Loss_aversion_and_the_sunk_cost_fallacy
The implication is that even if the publisher gave the game a spit polish and kicked it out the door to die, it wouldn't expect to make enough money back to pay for the spit. Brand damage, retailer returns, etc.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
