Most retail return policies are generous, because they are good customer service. They most basically secure consumer confidence and retention. That said most exploitable return policies are exploited by a small minority of consumers. The majority of consumers do not abuse the system. Basically it makes consumers more comfortable with the decision to preorder this title since they will have a safety line. This might be in response to a very week preorder presence on this particular title.
To round it out no they will not lose money on this since the majority of consumers will not abuse it or forget they even have the option. They will have good public relations from it, and they encourage consumers to preorder through them.
By the way most retailers have a protection policy in place for consumers that are exploiting return policies. The fine print gives them the right to refuse service to any consumer that is manipulating their systems. For instance if you use their store as a short term rental service at their expense then eventually a cunning manager will close the door down on you. Will refuse preorders and refuse sales. That is within their rights.
I have actually seen many stores do this I have even seen them pull out the camera for the snap shot, and xerox out the picture that says do not sell to this person. So it really isn't in your interest to abuse excessively.
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