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Experienced something like this for the first time a couple days ago at Toys R Us. You walk in and they always have a little alleyway blocked off with merchandise so you basically have to walk along a square corridor path to make your way into the actual store, and at the end they have an archway made from Xbone advertising that you walk under to get into the store. Not in your face aggressive wise but just a simple way to make every single customer aware when they enter the store, thought it was a nice touch.