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theprof00 said:
fighter said:

Reality is there are maybe two or three real xbox fans the way there are dozens of sony fans. And those tend to stay.

Most "xbox members" don't even believe in loyalty or have "attitudes" to brands, which is why they are not a problem, and those don't like fanboy arrogance and are the ones that will leave.

Which is good for them. There are other things in life than reading about inept love affairs between "people" and brands of videogames.

See I think that is a facade though.

Anyway, I think the ones who will stay are:
Wright
Kowen
Jaywood
Kirby
starcraft darth tigris

makes sense though

the higher the implication/commitment towards a brand the higher the likelihood to "resist" within a "polluted" environment

the lower the implication/commitment towards a brand the higher the likehood to go seek information in a less "polluted" environment