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Reality is there are maybe two or three real xbox fans the way there are dozens of sony fans. And those tend to stay.

Most "xbox members" don't even believe in loyalty or have "attitudes" to brands, which is why they are not a problem, and those don't like fanboy arrogance and are the ones that will leave.

Which is good for them. There are other things in life than reading about inept love affairs between "people" and brands of videogames.