Aielyn on 29 December 2013
| JWeinCom said: What I do know is that you're not including opportunity cost in this decision. Suppose Activision made 2 million on Ghosts for Wii U. That's nice, but what else could they have been doing with that team at the time? Could the team have been working on another project that would have netted 5 million? You have to take that into account too. |
That argument is one for whether it's the most profitable choice. The thread is busting the myth that the games aren't profitable. They clearly are.
Furthermore, you're also ignoring the non-monetary return on investment. Releasing Ghosts for Wii U helps to build brand awareness on the console, which means that ongoing investment in the series will gain further benefits from it. Developing Ghosts for Wii U reduces future costs of porting games to Wii U, thereby increasing future returns. There is more beyond this, but these are the two most important non-monetary returns.
