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Mass effect, Bioshock, GTA4, Assassin's Creed, UT3

Either they are multiplatform ( UT3, GTAIV and AC) or they involve killing people.
Don`t get me wrong, I thing all of those games are gonna be great, and I´ll pick some when I get my 360, but their exclusives are limited to 2 genres right now ( Shooter, and RPGs). Casual girls and kids aren`t likely to get a 360, and they are a very important part of the market, more than some people think.