The origin of "casual/hardcore gamers" and other industry bullshit.

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Soundwave said:

Nintendo does market and design their hardware/software more for kids than the other game makers too ... it's not like they're all neutral and somehow Nintendo gets painted with a "kiddy" brush for no reason. That's like Prince being upset that people call him effeminiate ... well the voice and wearing purple velvet and a fluffy shirt kinda with women's mascara kinda gives off a certain image. 

Nintendo chooses to have the image they have. The majority of their games are so bright/cheery/colorful they make even Disney cartoons seem gritty by comparision in some cases. 

Nintendo has always pushed for the family friendy look rather than the kids only view that some people like to attach to them. What I get from family friendly is that everybody can enjoy their gamer and they try to cater to all members if the family. Some people will only look at Mario and say Nintendo is casual/kids only game maker, but then people always like to ignore some of the other games.