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Sony - Apple to buy Sony? - View Post

kowenicki said:
famousringo said:
All you have to do is answer the question: What does Sony have that Apple needs?

The answer is: Nothing.


I agree... on hardware, but what about content.

 

Apple has little interest in content beyond making sure their devices have good access to it, and they've secured that across pretty much all media now. Buying Sony and becoming a content publisher would jeopardize relationships with other content publishers and restrict Apple's ability to innovate in content distribution. It might actually be more of a liability than an asset. 

Content also tends to be a messy, risky, hit-driven business, and Apple likes it's products to be a little more reliable and shift that risk onto partners. 

Finally, content is the best part of Sony, so it's not likely to be for sale at a substantial discount like other parts of Sony. Less opportunity for a lucrative turnaround. 



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