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No, it is not a fad, voice commands and gestures are better. It's just a bunch of recluse nerds and social outcasts that think punching buttons is better than having a conversation with another person. They think natural user interfaces are a fad, even when every tech company in the world has implemented some sort of it in their devices.

There's a reason people who matter still talk on the telephone, dictate documents, or give orders verbally, it's also why operators and cashiers are still in business.