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Because they're human and as humans we tend to connect with what we like on an emotional level which generally has little to do with rationality.

There are plenty of quality games that people will pass on simply because they fall outside of their personal tastes and interests. It's not like everyone feels obligated to play or buy a game simply because it's critically acclaimed and commercially successful.

And on the other end of the spectrum, there will be plenty of games obscure or of questionable quality due to lower budget, lower market, etc. that will resonate perfectly with certain individuals, ratings, technicals and sales be damned.