I think given the expansion of their market share (almost 4x the expansion), the stupid amount of money they have made off of Xbox Live and will continue to make off of it, and the vast spreading of their market recognition outside of America, would lead most to believe that the Xbox 360 did not go wrong in any sense of the word. The only blight I would argue was the debacle that was the failure rate at the beginning of its life cycle which MS seems to have moved past with minimal brand damage. So maybe not first place, but I don't think anyone would say MS is in bad position after the Xbox 360.








