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Here in Portugal it´s the same thing, but even more Sony biased, it´s european country where Sony has a bigger market share. I remember seeing Assassins Creed 2 and Brotherhood adds on TV, and the Playstation 3 logo appears in the end, giving the false idea of being an Sony exclusive. I believe Microsoft marketing is almost none, never saw an add, but you can find Playstation brand everywhere, TV, football stadiuns, even bus stops recently had big Beyond Two Souls adds.