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There's no need to rush and declare a winner. By the way, selling more units is one way to calculate a win. I think that the only ones that know who won last gen and the ones that will know who won this gen is the accountants of the big three. People should know that selling too much of a non profitable product is more damageable to a company than selling it moderatly and nobody knows how much R&D $$$ were spent for this gen or last gen for instance. We don't know, but maybe one of the big three is thinking, if this gen is not more profitable it is over.