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The female gaming audience is one sector of the market which is very much overlook by the PS360 developers. As most PS360 developer attention is aimed squarely at teen/adult male gamers. In a way Nintendo are already targeting the female audience already with their more neutral friendly games like Animal Crossing and their other less masculine & Violent games.

If Nintendo don't want to risk making game solely towards a female audience It still wouldn't be a bad idea to Nintendo include more Female based controllable lead character for future games. Be it as simple as include Princess Peach as playable character in more future Mario games or just instead creating a new female Mario sibling would be a start.