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I think the female factor is huge. Even if the 360 was $150, I'd still have to spend ages to convince my girlfriend to allow me to buy it when she would say that it could be spent elsewhere around the house. When we went to a friends house though and she played Wii Sports, she decided then and there to get one, and didn't blink at spending over $300 (CDN) for the system, games, and controllers.....