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Given that so far we've had cross-buy from Sony first-party titles and some download-only indie games, I don't see it spreading to third parties ever. I think the best we had was EA saying they "thought about it" with NFS. Yeah right.

Happened with Dragon's Crown too. Cross-play but not cross-buy. I don't expect it and I really don't see why it should be the norm. Time and effort is spent making two different versions of the game, why shouldn't they both be charged at full price?

That said, the one bonus point from your "coupon" idea is that I doubt many people would buy both the PS3 & Vita versions. By offering an incentive to buy both, they might actually end up getting higher sales than they would have initially.