i would give it the same name as the competitiors console, followed by "sucks, you should buy a" then followed by a console name it would have been called anyway.
For example, if Megadrive was instead called
"Snes sucks you should buy a Megadrive", in every single store you would have this text, and people would simply name it Megadrive to keep it short and concise anyway, and once the competition had been significantly effected by this, simple drop it to just Megadrive and say its in response to the publics adoption of the shortened name.







