Here's my 10 point plan.
1. Release a game.
2. Release a game.
3. Release a game.
4. Release a game.
5. Release a game.
6. Release a game.
7. Release a game.
8. Release a game.
9. Release a game.
10. Release a game.
Games sell hardware. When gamers perceive the value of owning a Wii U to be greater than the cost of buying it, they'll buy it. And the value in the Wii U is found in its library. As many have pointed out, the Wii U serves well as a partner to one of the other two systems, since you'll get games on the Wii U that you just can't find anything similar anywhere else, while the other two systems are pretty much identical twins this time around in terms of games.
And while a price cut is an option if all they care about is total number of systems available, the fact that they're more interested in money than status means that price cuts, right now, aren't going to happen.
The only other thing that is worth doing is extensive advertising... but most of this can be achieved as part of releasing games, as "game release" usually comes with "game release advertising".







