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kowenicki said:

I have just had an interesting to and fro with a couple of posters as to the merits of the distibution strategy of both PS and Xbox for their new consoles in this launch period, namely 33 countries v 13 countries.

Their view was that a sold console is a sold console.  It doesnt matter where it is sold.

My take was that it is better to serve the seasonal increased demand in markets such as the USA than emerging console markets such as the middle east and some parts of europe where the xbox isn't even out yet.

In other words an extra 20,000 sales in the US, where demand is insane (and you risk losing out to a competitor if no stock) is better than those sales going to Russia or the UAE for example where the option buy a ONE instead doesnt exist.

 

Summary.  My view is that the PS4 is spread to thin and they should have concentrated on the main markets where there is actually some competition.

I think many people here are just disagreeing with you for obvious reasons.

OT: I completely agree. The markets that Xbox One hasn't been introduced yet are not 'as' important as the American/Asian/UK territories. Sony would have been more dominant in the American/Asian/UK markets (where its sales are highest) if they prioritized their shipping. Sony needed to focus their shipments in territories that competed with Xbox One to edge out the competition and then ship to the markets that Xbox One hasn't released in yet. Instead, Sony has huge demand that they can't keep up with in the biggest markets, and Xbox One sales will rise due to the low stock of PS4 in 33 countries. Most people aren't willing to replace a $500 system with a $400 one. Once Xbox gets that sale, that's that most of the time.

Think of it like this people. If you were Sony, would you rather meet demand and sell 10 million in NA through January or would you rather be supply constrained due to units being shipped out to another country that can't buy an Xbox One anyway? I would rather meet demand in the biggest market where my competitor is and then move onto the next countries where demand will be pent up.