| kowenicki said: I have just had an interesting to and fro with a couple of posters as to the merits of the distibution strategy of both PS and Xbox for their new consoles in this launch period, namely 33 countries v 13 countries. Their view was that a sold console is a sold console. It doesnt matter where it is sold. My take was that it is better to serve the seasonal increased demand in markets such as the USA than emerging console markets such as the middle east and some parts of europe where the xbox isn't even out yet. In other words an extra 20,000 sales in the US, where demand is insane (and you risk losing out to a competitor if no stock) is better than those sales going to Russia or the UAE for example where the option buy a ONE instead doesnt exist.
Summary. My view is that the PS4 is spread to thin and they should have concentrated on the main markets where there is actually some competition. |
After all the data we currently have 2.4 PS4 and 1.9 One with the One outselling the PS4 almost 2-1 in the last 2 weeks of data, it would looks like MS has done really well in the US and it looks like MS is catchin up. So I think the strategy for MS to focus on his biggest territory was the right one. But news just came it that WallMart is getting their biggest shipment yet and Target too for the PS4. So it would look like Sony realised it cannot afford to not meet demand on the US. Demand doesn't equal sales, it is still demand. People might have walked in store looking for the PS4 (demand), could not find it and decided to go with the Xbox One. Sony would not like that to happen a lot, especially in the US.
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