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The market of videogames needs Nintendo because market needs pure players.
Sony isn't dedicated to video games and is a part of a huge high-tech for general public.
Microsoft is a mega IT company.

which means video games activity is a part of a large activities protfolio of which the aim is only to provide rentability.

Moreover, I think Nintendo feels more concerned about what "gaming" means and gives more importance to innovative features for better or for worse