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Couple of interesting articles:

 

http://classygamer.blogspot.com/2008/03/do-you-still-own-dreamcast-oh-yes-i-do.html

Do you still own a Dreamcast? Oh yes, I do! But...


Dreamcast
Uploaded by Abriael
SEGA updated their "Dreamcast" trademark back in august 2007, and that stirred up a lot of rumors.

Now, the Dreamcast.com website has been updated with a fairly mysterious blank page and a question "Do you still own a Dreamcast?"
Clicking on it opened a registration service and a questionnaire (that asked, between the other things, the Dreamcast's serial number). Almost immediately after the begining of this "initiative" the service was discontinued and now brings up a "Due the high volume of account requests, the service will be temporally suspended" Notice.

That's not so surrprising considering that the popularity of the Dreamcast is still quite thriving between it's fans, and that it seems that each submission was manually checked and confirmed.

Actually the whole thing kind of smells like a fake, since the lack of contents and explanations in the page and a very visible google ad in the middle of it (something you wouldn't expect from an established corporation like SEGA), so I actually went as far as checking the domain's ownership, suspecting that SEGA simply let it die and that someone could have snatched it, but to my surprise the domain still shows as officially owned by SEGA corporation (until June 2008, registered by Mr. Shoji Takamitsu, SEGA's team manager of Information Systems Department).
Some dreamcast fans actually even traced the ips of the website, discovering that they don't match the usual ones used by SEGA.

My conclusion is that, even if the service is ever reactivated, It might be wiser to hold on before registering and sending any personal information until SEGA officially comments on the matter. I wrote an email to Mr Takamitsu and will post an update if he ever answers.

Even if the truth behind this matter is still unknown, I have to say that I would be absolutely delighted if Sega tried, in any way, to revitalize their Dreamcast business (maybe dreaming of a Dreamcast 2 would be too much? Who knows...). It's been my favourite console of all times, and will always have a special place in my classy gamer's heart.

 

 

http://www.gamewithabrain.com/2008/02/02/classic/fun-with-myth-dreamcast-2

Fun with Myth: Dreamcast 2

Ever since the death of the original Dreamcast, there have been rumblings of a Dreamcast 2. These would have seemed to been officially put to rest with Sega going exclusively third party as a developer, but gamers have kept the fire flamed. Why? Despite the implosion that was the Dreamcast, many still regard it fondly as one of the best systems made to date.

The Dreamcast 2 rumblings were started up again last August when Sega filed papers with the U.S. Patent and Trademark office to extend their trademark over the Dreamcast name. One argument is that Sega was simply doing this to extend their control over a brand name they had invested heavily in. Still, why should Sega care at all? It isn’t like they’re still marketing anything under the Dreamcast banner. Of course, there’s always a chance they might re-release some classic Dreamcast titles under some Dreamcast Greats Hits name, but why wait this long to do so?

This has sparked interest among fans who believe Sega could be readying a Dreamcast 2. Still, could a company abandon hardware for this long and make a return? Atari certainly tried. Their Lynx handheld and Jaguar home console were at best valiant attempts to recapture their lost glory, though neither ever rose above being a niche product. Pile on top of all this that Sega’s original partner for the Dreamcast, Microsoft, has now entered the market themselves with the Xbox. It doesn’t seem likely that the Dreamcast could resurface.

Still, what if they did? The first thing Sega would have to fix is their software development. What was once the rival of Nintendo’s first party offerings has now, for the most part, become a joke. The Sonic franchise went from the highs of the 16-bit era, to the promise of Sonic Adventure, to the downright gutter feeding of Sonic the Hedgehog. Sega also sold of their Sega Sports lineup, which had once been a refreshing breath of fresh air for a system that had no Electronic Arts involvement.

So before Sega could attempt at bringing back their hardware business they would have to solidify their software business. The easiest way to attempt this might be to partner with third parties. Imagine a Dreamcast 2 that featured exclusive support from Ubisoft and Take 2 Games. It may sound implausible, but then so did Square leaving Nintendo and Sega developing for Nintendo.

The other option would be to team up with another hardware manufacturer. At this point Sega’s brand name is so tarnished and their software development arm so emaciated one has to question who would seriously care to partner with them? It once seemed a perfect fit for Nintendo and Sega to partner, but after Sega’s merger with Sammy that no longer seems likely.

So what would a Sega developed Dreamcast 2 need to succeed? Besides the aforementioned software refocus and perhaps partnering, it would need a powerful, easy to develop for hardware. That was, after all, one of the strengths of the original Dreamcast. Who could best offer such a development environment with little effort? Why, of course, Apple. Apple’s rumored iGame might just be the Dreamcast 2 in waiting, and it would certainly give both companies a strong American and Japanese partner. Would it happen? Apple is unlikely to go it alone, and Sega is unable to go it alone. In the end, such a partnership for the Dreamcast 2 might be the thing that dreams are made of.