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It has done well for the platform but the fact is, despite recent buzz about it being one of the best Mario games in years, Nintendo didn't advertise to the gamer and really hasn't when it comes to their home consoles in years hence the current situation and one of their biggest franchises being on the outs because few gamers trust the console and the families they are targeting probably don't know it exists.

Meanwhile the 3DS seems to have a more traditional approach in how it promotes itself and the games and that seems to be doing much better.