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Probably lack of proper marketing. LBP as a series did well, received great reviews and sold pretty good to be a new IP. Sackboy not too much. I consider Sackboy one of Sony's most well known mascots. But i've seen Drake and Cole get a lot more marketing than Sackboy. Sony should've pushed the franchise a bit more after LBP 1 was released, i felt like LBP 2 was not hyped at all due to lack of proper marketing and ended up selling a lot less than LBP 1.