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reask said:
OK but I mean with the xmas market launch surely you would try and get production ramped up as much as possible?

I'm sure it wasnt until E3- when preorders started- that Sony and Microsoft realized they would need to up their supply. And theres only so many products that can be made in a given time period. And if they had made too many before knowing demand- ps4s and xbox ones would be sitting in warehouses.