Microsoft took a lot of crap about it because it was a brand new idea. People didn't have to pay for online before the 360. Eventually most people got over it, however. A lot of people complained about it last year because Microsoft succeeded with Gold and that meant it would probably spread to the other companies which it did. After Sony announced pay to play online (excluding free to play), it became the industry norm as now 2 companies charge for online and only 1 does not.
Someone brought up a very good point about the microtransactions earlier. At first people were in an outrage because of them, but the outrage is slowly decreasing over time. Eventually, microtransactions will probably be normal for games and people won't fuss about them very much. It's how the world works. Things change and people have to either like it or dislike it but eventually get over it if it does end up staying.
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