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It sounds expensive but its really not that expensive when you compare in to the marketing budget. For example, there are loads of advertisements on TV for The Xbox One during primetime. The most expensive ad spot sells for $600K for a 30 second ad spot during Sunday Night Football on NBC and there have quite a few adverts for the Xbox One during it. So basically the total cost of 14000 consoles = 12 adverts during Sunday Night Football.



    

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