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PureDante said:

well, the casual's HAVE to put something under the xmas tree, no? 

Thats true.  It's easy to forget that the shooter crowd, although a big chunk of the audience, isn't even the majority. Halo only has like a 12 percent attach rate, and COD is even only 20 percent at its max.  Someone else must be buying and playing these consoles.   Actually this is the #1 reason why I think everyone is jumping the gun about PS4 and X1 dominating this generation.  I get catering to your core audience but the Casuals are the ones who overpay for games that don't really cost much to produce.