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Akvod said:
1) Sales doesn't equal "quality"
2) It was heavily advertised (one of the few games you could demo on display PS4s as far as I know in the US)
3) It's really the only kids game that I'm aware of for the PS4. So it has very little competition and high differentiation.

Skylanders, that is by far a bigger kids game. I think sales are actually coming from the hardcore Sony crowd