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Pillow said:
It's just like having a religion but with plastic instead of sacred books and CEOs replacing apostles/religion representatives.

It really is a weird thing some humans like to cater to, in order to boost their self esteem, or perhaps something else? Although religions can help you go through hard times and give moral lessons, something brands don't do (or do they).

''Hey look my car is better than yours!'' or '' Your religion is false, only tells the truth! '' are just some examples of such behavior, like brand loyalists tend to say.

Humans are so childish sometimes.

It's funny what you said
In marketing/advertising we do say that Jesus was the first international marketing professional.... he had a product: the Bible, he chose a logo: the cross ahd a bunch of sale's rep: the apostals and a sale speech: tales of his miracles

now I would argue that an XB or any tech device has helped me more going through hard times than any religion personaly :D

that said yeah human are childish..... but what exacly is wrong with that ???? not only is it more enjoyable to feel like a child in a fancy expensive muscle car than in a junker with 150k miles on.... but selfesteem is an essential accomplishment for the human long term welbeing....

and honnestly what harm is done in a dick contest about which console is better???? it's all good fun.... that forum would be completely dead if it wasn't for console war..... look at the PC gaming forum it looks like a retirement home tea party in there :D