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It's just like having a religion but with plastic instead of sacred books and CEOs replacing apostles/religion representatives.

It really is a weird thing some humans like to cater to, in order to boost their self esteem, or perhaps something else? Although religions can help you go through hard times and give moral lessons, something brands don't do (or do they).

''Hey look my car is better than yours!'' or '' Your religion is false, only tells the truth! '' are just some examples of such behavior, like brand loyalists tend to say.

Humans are so childish sometimes.