Not surprising considering that Sony couldn't keep up with the demand in the US while having to deal with a huge launch in Europe. Also, the sales in Target is not representative of the whole picture, especially when the PS4 trampled over the XBone in Gamestop and about 2.3 million people are still waiting to get their PS4's. I don't really understand why people are making such a huge deal about the "sales" from Target when the quoted term is used really loosely.